Where QA Strategy Meets Business Goals: Justifying Test Automation Investment

Investing in a test automation framework isn’t just a technical decision, it’s a strategic one. While automation promises faster releases and higher quality, teams are often challenged with proving its real value to leadership, especially when balancing upfront effort against long-term gains.

In this webinar, we’ll break down the business case for test automation and explore how it impacts software delivery, resource efficiency, and risk reduction. We’ll cover key industry insights around the cost of delayed testing, the benefits of shifting left, and the organizational efficiencies that come from scalable automation practices. 

Whether you’re building a business case, managing a growing test suite, or aligning QA with broader business goals, this session will offer practical takeaways for both engineers and decision-makers.

You’ll learn: 

• How to quantify ROI and reduce costs by shifting left. 
• Strategies to scale automation without increasing complexity. 
• Tips for communicating automation value to leadership and stakeholders.